Design & Leadership
Letters
Guiding principles for effective design
GOOD design
Guiding principles for effective design
GOOD design talks to the head and to the heart.
It balances the users rational and functional needs, with their irrational and emotional needs.GOOD design serves people.
To serve people you need to know people and predict their needs like a good host welcoming a guest.GOOD design leaves nothing to chance.
Everything is considered, planned and designed with a clear intent. It's never just because.GOOD design has rules.
Design is a language that adheres to established patterns and forms, it isn’t self expression or random, it’s a form of communication.GOOD design is fearless.
Cover bands never changed the world, so it’s important to empower teams to create original ideas , not recycle what others have done.
Approach
An approach to Design and leadership with purpose.